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Celebrating Juneteenth: 4 Ways to Create More Freedom in Your Business

Juneteenth has never been a celebration of victory or an acceptance of the way things are. It’s a celebration of progress. It’s an affirmation that despite the most painful parts of our history, change is possible - and there is still so much work to do. Barack Obama

Creating more freedom in your business

Why did you start your business?

Whether it was to be able do work that matters to you, the ability to prioritize your life outside of work, have more control over your schedule, or have the autonomy to be your own boss, most solopreneurs start a business with one goal in mind: freedom.

You chose the solopreneur life because you wanted to be free to pursue your passion and make a meaningful difference in the world.

In reality, many solopreneurs find themselves on a hamster wheel of hustling in their businesses like employees instead of leading their businesses towards their big-picture goals.

  • Do you feel guilty when you take time to rest, knowing there is more work to be done?

  • Do you feel like you are always working?

  • Do you have an employee mindset?

  • Do you want to invite more freedom into your life and business?

Below are 4 strategies to help you break free from the chains of hustle culture.

1. Define Freedom For Yourself

Working harder doesn't necessarily mean that you're making your dreams a reality, and

working longer hours does not equal bigger results.

Building a business does require dedication, hard work, and consistency. However, hustling to the point of burning out is not beneficial for you or your business. Creating a successful business means prioritizing your own health and wellbeing so that you can build something sustainable.

If your business is making a profit, but you don't have the time to enjoy it, you are still trading your time for money. Time freedom is being able to revel in the abundance of your business while knowing that it thrives when you take time to rest and prioritize your joy.

  • Money Freedom is financial security.

  • Time Freedom is the freedom to do what you want to do when you want to do it because your time isn't tied to making money.

2. Simplify your Products, services, & operations

Your business isn't for everybody. When you simplify your business, instead of trying to be everything for everyone, you can better serve your ideal clients, customers, and collaborators.

You will automatically create more freedom for yourself when you simplify your selling and delivery system because there will be fewer steps in the process. Here are a few questions you can ask yourself to simplify your business:

  • What is unnecessarily complicated in your business?

  • Do you repeatedly get complaints or questions about the same thing?

  • What is a routine business process that takes up a lot of your time?

  • Can you eliminate, automate, or outsource this process?

  • Does this feel like an uphill battle?

  • Does this confuse people?

  • Are you offering too many different options for your clients or customers?

If something is taking up time in your business, that means it is also taking up freedom. Getting really clear on what actually needs to be done and finding a way to simplify the processes that sustain your business will help you create more time for the things that you want to do.

3. Generate passive income

Your time is your most precious resource, and once it's gone you can't get it back. That's why time freedom is so important. When you stop trading your time for money, you will find that you have the freedom to prioritize the aspects of your life that truly matter.

There are 2 ways to make money for your business the don't require your presence.

  • Identify areas of your business that can be outsourced to a trained team, and then act as a leader instead of an employee in your business.

  • Create an online course that will consistently generate income for your business whether you are working or not.

For more information about building wealth and creating freedom in your business through outsourcing, read "Earn More Work Less" by Nia Lewis, CEO of The Solopreneur Hustle.

4. Delegate simple tasks

What are the routine tasks that are important for your business that you don't necessarily need to do yourself?

Maybe it's copywriting, podcast editing, email outreach, or content planning. These small tasks might not be difficult, but they are more time consuming than you might think.

How much is your time worth?

Paying someone to free up hours in your day is a good investment because you will have more time and energy to devote to the things that deserve your time.


"For our times, Juneteenth is an occasion for unapologetic Black joy, community connection and reeducation. It is also an opportunity to get organized because the struggle for Black freedom continues."

LaTaSha Levy, Assistant Professor at the University of Washington

Freedom is not given; it is fought for. Juneteenth is about the past and present need to celebrate the hard-won freedom of black Americans and honor the strength of the black community.

In honor of that freedom, below are some resources to help you prioritize freedom in your life and business, support black solopreneurs, and embrace the spirit of Juneteenth.


Freeing yourself was one thing, claiming ownership of that freed self was another.

- Toni Morrison

If you are struggling to find freedom in your business, you are hurtling towards burnout, or you are tired of trading your time for money, take the time to reevaluate how you are running your business.

You were not meant to build your business alone. You deserve to feel free, even if that means firing yourself as an employee of your business so that you can step into a leadership role.

To learn more about building sustainable wealth and entrepreneurial freedom, listen to the Solopreneur Hustle Podcast episode How to Create More Freedom in Your Business here!

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