Most people become a solopreneur because they want to experience the freedom and autonomy that comes with being your own boss.
In reality, many people are met with the unique challenges that come with solopreneurship. When you are dedicated to making your dream business a reality, it is easy to fall into the trap of hustle culture, burnout, and stress.
Essentially, many solopreneurs become trapped in the very business they created to allow more freedom in their lives.
If this sounds like you, it’s okay! Below are 3 things to know about being a solopreneur who wants to build a sustainable business.
Confidence is Key
Having confidence in your skills, your vision, and your mission is the bedrock of your business, especially when you are just getting started.
How can you expect anyone else to believe in your vision if you don't believe in it first?
Find the people who are in alignment with this mission as you build your team.
It is normal to look at what everyone else is doing for ideas, but it can also lead to imposter syndrome, self-doubt, and comparison.
Your business won’t be a success overnight, but that’s because you are creating it for the long-term.
When you know your worth as a solopreneur, you can confidently sell knowing that you are charging your value.
Listen to the Solopreneur Hustle Podcast episode Instant Confidence Boosters here!
You Have to Build Your Business Around the Life You Want (Not the Life You Have)
Just because a business model is successful for someone else does not mean that it will be a good choice for your business.
Why did you create your business in the first place?
Keep your end goal in mind as you move through the daily routine. If you feel more like an employee in your business than the CEO, you are probably trying to force yourself into a business model that doesn't fit your ideal lifestyle.
What does success mean to you personally?
When you are really clear on what goals you are working towards, you can make decisions based on whether or not opportunities are taking you closer to what you ultimately want.
For example, if your goal is to have the time freedom and the financial abundance to go on vacation with your family, that may mean that you say no to a new business opportunity that will take away too much of your time and energy that you would have otherwise said yes to out of habit.
For tips on how to build a business that suits your lifestyle, listen to the Solopreneur Hustle Podcast episode Choosing a Business Model that Complements Your Lifestyle here!
You Don’t Have to Do It Alone
The term solopreneur can sometimes be misleading. As a solopreneur, you are the leader of your business, but that doesn't mean that you have to do everything yourself.
In fact, you shouldn't!
If you want your business to operate at its best, you need to be able to feel your best. Prioritizing your mental health, cultivating inner peace, and intentionally embodying an abundance mindset will allow you to create a thriving business that lasts.
This might look like being really honest with yourself about what your strengths and weaknesses are, and then being able to relinquish control of the areas of your business that can be outsourced.
What routine processes take up too much of your time and can be delegated to independent contractors?
Your business cannot be built in isolation. When you invest in a team, you set yourself up for growth and ultimately save yourself time.
Here is a guide on how to find, hire, and pay independent contractors.
Being a solopreneur requires hard work and dedication, but you deserve to thrive in your business. If you feel like you are drowning in your work, even if it’s work that you love, you can’t show up in your business at your fullest potential.
Living in a constant state of overwhelm not only hurts you, it also limits the value you can offer your clients and prevents your business from being the best it can be.
For more insight on how to build a self-sustaining business without the hustle, listen to the latest episode of The Solopreneur Hustle Podcast!